Launched out of a passion for technology by the founder Abhijit Biyani, started off as a tech hardware company assembling holographic devices under royalty arrangement with a technology provider.
From assembling 3D Holographic displays to now diversifying over 4 distinct industry verticals, it has been a journey of exploring the founders passions. Abhijit’s passion for running led to the creation of our brand XFyt and Dr. Sandhya’s Dental excellence led to formation of our brand Athelas
Our House of D2C brands now has four distinct verticals.Â
XFyt – Fitness Accessories
Athelas – Oral Healthcare
Mvyno – Tech Accessories
Majix – 3D Holographic Solutions
Aspiring to become a leading House of D2C brands , we are on the way to achieving an ARR of 5 million $ (44cr) this financial year.
Mission
"Our mission is to empower consumers by delivering high-quality, innovative products across diverse categories, through a seamless direct-to-consumer experience. We are committed to crafting brands that blend functionality, style, and sustainability, while fostering strong customer relationships and constantly evolving to meet their needs.
Vision
To build a house of innovative, customer-centric D2C brands that redefine convenience, quality, and style across diverse industries—connecting people with products that enhance everyday life through thoughtful design, superior functionality, and seamless digital experiences.
Goal
Our goal is to build a portfolio of trusted, customer-centric brands that lead their respective industries by offering unique, high-quality products. We aim to disrupt traditional retail with direct-to-consumer excellence, drive sustainable growth, and become a leader in innovation, customer satisfaction, and brand loyalty.